SSL Certificates: Facts For Cheap Business Owners

As fancy at it sounds, SSL certificates are the paid butlers of your website. Consider yourself as the landlord and your account members or customers are your tenants.

You’re responsible for your tenant’s safety so you would probably get security cameras or advanced locking systems to your building. The same applies to your website. You cannot just neglect the fact that you have to secure your property and other people’s privacy.

What are SSL Certificates?

SSL stands for Secure Socket Layer. It works as a filtering system for data to transfer from the sender to the receiver securely.

During the transfer of important data such as purchases, it keeps the bad guys from seeing sensitive information.

Recognizing a secure website is pretty easy.

  1. Look for that little padlock icon beside the website address.
  2. A secure website has “https” (Hypertext Transfer Protocol Secure) at the beginning whereas an unsecured website has only “http”.

Risk factors

  1. Your visitors/customers may not be aware of website security and how to spot a safe website to do transactions with.
  2. You as the owner did not want to pay an extra fee to avail of SSL certificates and just pray that hackers won’t be interested in your website.

Unaware visitors/customers

In this age of the internet, users get information quiet easily. Most online shoppers are aware of the basics to watch for when making purchases online. So most likely, people won’t proceed to make a purchase if they realize that your site isn’t secure at all.

Banks, for instance, give out warnings regularly on how to recognize shady websites. RBC has even a dedicated page for scam alerts.

But how about the older generations? I used to be exposed to customer service training for a bank and I noticed that older people still do walk-inns. This same age-group is vulnerable to online security threats.

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Unless your grandma or grandpa used to work in the cyberworld or was fully informed about the dangers of unsafe online transacting, they will have no idea about the importance of a padlock icon on a website.

You as the website owner is being cheap

Online security is equivalent to in-person safety. Every day, new victims of identity theft and scams are added. This jaw-dropping statistics will make you think twice now if you are going to get an SSL certificate.

The privacy and security of your customers are at stake with you being cheap. Still thinking it over? Techradar lays out the best companies to get SSL certificates from [with prices] in this listicle.

Here are the services they mentioned:

How does it work?

SSL Certificates
The figure set on top describes a connection without an SSL certificate.
The figure set on the bottom describes a secure connection with an SSL certificate.

4 reasons to buy an SSL certificate after reading this article

  • No website is too new in the hacker’s eyes.
  • If you’re doing business on your website, it’s not optional.
  • If hackers get in their way to private information, you could get in trouble.
  • Internet users are aware of secure website basics.

No website is too new in the hacker’s eyes.

Hackers do not care if your business is fairly new or established. If you have customer information on your website, they will be interested. No matter the size of your list.

If you’re doing business on your website, it’s not optional.

First of all, you must not create any website which takes sensitive information without an encrypted connection. If you can’t afford to get an SSL certificate for the meantime, better not open your site to the public yet.

If hackers get in their way to private information, you could get in trouble.

Very recently, I’ve been receiving an email from Yahoo about a security breach that happened a few years ago. Lawsuits are present and that they are compensating the users who were affected by the breach.

From the scenario above, seems like getting an SSL certificate to secure your website should be a top priority. Take note, Yahoo is a big company and they have measures in place to avoid hackers from getting into their user’s info. But guess what? It still happened.

Every year, we hear about security breaches from big companies all over the world.

Internet users are aware of secure website basics.

Users may get a warning from your browser if they’re trying to input sensitive info in an unsecured connection. It will not just make your business appear untrustworthy, it will also throw off your customers instantly. You lose the trust together with the chance of acquiring a customer.

Types of SSL certificates:

  • High Assurance Certificate
  • Low Assurance/Domain
  • EV (Extended Validation) Certificate
  • Wildcard Certificate
  • Multi-domain Certificate

High Assurance Certificate – both ownership of the domain name and valid business registration has to be verified in order to obtain this type of SSL certificate.

Low Assurance/Domain-Validated Certificate – shows that a domain is registered by the site admin who’s running the URL.

EV (Extended Validation) Certificate – domain and organization are validated as well as its legal registration as a business. Some browsers will show a green address bar with this certificate in effect.

Wildcard Certificate – protects the sub-levels of a domain. If your site requires to use subdomains later on, better get a wildcard certificate.

Multi-domain Certificate – provides security for several domains with just one certificate through SAN (Subject Alternative Name) Extension.


The advantages of getting an SSL certificate for your website clearly outweigh your “cheap mindset”.

Aside from the possibility of search engines favouring your site for being secured, it can also boost your online business and gain trust from your customers.

Pick the certificate that best suits your business considering its future needs.

SSL certificates have become a necessity if you are going to run a successful website that is safe for your users.

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